Case

Case #2 — Active Account, 1 Year

From ad-hoc work to a system: from ~$8,000/mo to $149,425 net in a year.

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OF Marketing

3,800 subscribers
$149,425 net in 1 year
34% conversion

Client and starting point

The model came to OF Marketing with an existing account that grew irregularly: content was published without a plan and external traffic was almost non-existent.

The challenge

Move the account from ad-hoc tasks to a systematic process: a stable content plan, clear traffic sources, structured monetization and regular reporting.

STRATEGY

Positioning

Refined the niche and the offer for the existing audience, refreshed the profile design.

Content system

Systematized the publishing schedule, introduced a public/subscription/paid content split.

Traffic

Connected and scaled external channels that had barely been used before.

Monetization

Rebuilt the offer structure. Over the year: subscriptions $82,972.90/$69,143.72, messages $76,124.14/$63,437.93, tips $20,214.88/$16,845.50. Total gross $179,310.52, net $149,425.43.

IMPLEMENTATION AND TIMELINE

Weeks 1–2

Account audit, new positioning.
Weeks 3–6

Systematic content plan launch.
Weeks 7–10

Connecting and scaling traffic channels.
Weeks 11+

Regular reporting, monetization funnel optimization.

RESULTS

Metric Before After

Subscribers 340 3,800

Revenue (net, per year) ~$8,000/mo at the start $149,425.43 for the year

Conversion to paid actions 12% 34%

TAKEAWAYS

Systematizing the processes around the account had the biggest effect — revenue grew to almost $150K net for the year.
PPV messages and subscriptions contribute almost equally, reducing dependence on a single channel.
Regular reporting made it possible to adjust the content approach in time.